When compared with other forms of paid advertising, pay per call lead advertising is a form of cost-per-acquisition (CPA) advertising. Instead of paying for impressions or clicks, the “acquisition” is in the form of a live inbound call conversion that allows the advertiser to capture a lead. The referral partner (Tricities-eBS) gets paid for generating a predetermined amount of leads each month or per contract for the client (your business). Pay per call lead advertising involves a more direct, transparent relationship between the lead and the company generating the leads.
If you are looking for a very particular prospect, pay per call lead advertising costs may actually be lower than costs associated with other competitive pay per click campaigns, and often the quality of leads is much higher. When launching pay per call lead campaign, we’ll talk to you about the specific parameters of your ideal prospect and how many leads you want to receive. Based on your input, we’ll handle the inbound call process and the digital marketing costs associated with PPC or organic search optimization.
From there, we’ll work with you to create a digital marketing plan that delivers the leads you want in the timeframe requested. Here’s the best part: you only pay for the inbound call (lead) delivered to you based on the criteria previously set no matter how often or where your ads are shown.
Is Pay Per Call Leads a Good Fit For Your Business?
Whether or not pay per call lead services are a good fit for your brand completely depends on you, your business, and what you are looking to achieve from outsourced lead generation. We work with many different types of businesses and industries.
Typical Businesses That Pay Per Call Leads Are An Excellent Fit:
Pay per call lead marketing is a performance-based marketing program that is based entirely on a mutual agreement for the “per action” fee of our services. The general premise of performance-based marketing is that you only pay when we deliver your end action. Typically, this is a process where we generate live inbound calls for you to acquire leads for your business for a set fee. The parameters of that agreement are defined before we ever start working.